PatientsLikeMe incident may just be ‘scraping’ the surface – FierceHealthIT

Ready for another threat to individual privacy? Less insidious, perhaps, than phishing, but potentially as damaging is a relatively new technique called “scraping.”

Scraping is the practice of trolling social networking sites, message boards and chat rooms looking for personal information that can help firms target the right people with their marketing efforts. And instead of being cloaked in the guise of a Nigerian prince or other shady character, scraping is being sponsored by some big-name, legitimate companies, and it’s starting to find its way into healthcare.

via PatientsLikeMe incident may just be ‘scraping’ the surface – FierceHealthIT.